2023 ICE London - WE - Booth - Ciaohub Global Event & Brand Integration Co.

As a leading online entertainment brand in Asia, WE made a striking presence at ICE London by fusing understated luxury with refined spatial expression, echoing the brand’s confidence and ambition in entering the global market. The booth featured a deep navy palette accented with gold to convey a sense of prestige and calm authority. A bold Hermès orange sofa introduced a vibrant visual highlight into the cool-toned space—immediately drawing attention while embodying the brand’s spirit of innovation and energy.

The spatial layout unfolded from a central reception zone, extending visually to a suspended circular brand sign that established a grand and cohesive focal point. This connected to the product display wall and interactive experience area, with lighting and motion design enhancing both flow and dimensionality. The W BAR lounge combined grounded furnishings with neon details to create a social atmosphere that felt relaxed yet elevated. At the rear, the VIP meeting area was framed in a semi-open layout, maintaining both conversational privacy and visual openness.

From palette selection to spatial rhythm, CiaoHUB translated the brand’s identity into an immersive design language—crafting a boutique-style booth that balances functionality with presence, allowing WE to stand out with a distinctive brand charm on the European stage.

亞洲指標性娛樂線上品牌 - WE，在這次ICE LONDON展位中，融合「低調奢華」與「沈穩大氣」的空間語感，展現出品牌進軍國際的格局與自信。整體以深藍為主軸、金色點綴，傳遞穩重、尊榮的基調，並巧妙加入跳色的愛馬仕橘沙發，在冷調中注入一抹鮮明生命力，瞬間吸引視線，也象徵品牌的創新與能量。

展位由中央展示區展開動線，視覺延伸至懸吊式品牌環型招牌，打造整體磅礡大氣的主視覺感，串聯產品展示牆與互動體驗區，透過燈光與動態內容營造流動感與層次感。W BAR 吧台區融合沉穩家具與霓虹燈條，提供輕鬆不失貴氣的社交氛圍；而 VIP 洽談區則採半開放設計，保留賓客洽談私密性，同時維持空間的開闊與延伸。

從色彩選擇到動線節奏，CiaoHUB 將品牌風格轉化為空間語彙，打造一座兼具功能性與氣派感的精品級展位，讓 WE 在歐洲展會中展現獨樹一格的品牌魅力。